Win new readers and true fans with coupon codes!
Authors, who sell their eBooks on XinXii, can offer them as an exclusive free download. Readers who are interested in the book enter the code when they check out and download it immediately without having to pay for it.
The generation of coupon codes is easy:
1. Click on the Coupon Manager in the user section “My XinXii”
2. Generate the code
3. Determine the period of the campaign and the number of downloads
4. Ready
When you have generated a coupon code you can additionally edit the information and view the number of the redeemed coupons.
The new feature opens new possibilities for book marketing
We all know the impact of coupon codes from personal experience: to receive something at a reduced price or (in contrast to other customers) for free has its own appeal and seduces us to give it a try. It works even more when the validity of the promotional offer is limited… Every author can use the new tool for book marketing: a coupon code is an unobtrusive marketing instrument to promote your book!
A coupon code achieves its aim when as many people as possible learn about it and redeem it. Not a single opportunity for its application should be missed:
Coupon codes for reviewers
There are bloggers that would exclusively designate a place for your book on their blogs. They present authors as well as publish interviews and reviews. We recommend that indie authors should contact them, introduce themselves and enclose a “XinXii coupon code” with the request for a review of the book. There are already such blogs in the USA, for instance IndieReader, Two Ends of a Pen or The IndieView, which are specialized in indie literature – we would be happy if there is a similar support on the blogger scene in Europe. There is a huge pool of undiscovered perls on XinXii which could be downloaded for free and reviewed through coupon codes. Our new tool gives a further reason for reviewers to register on XinXii, so they can find in their inboxes coupon codes from independent authors as of now 
eBook as a prize for a competition or give-away
Many bloggers advertise competitions. This is a great opportunity to offer your book as a prize! The authors could also start a campaign on their blogs offering the eBook as a free download for a limited time – so to speak as a special “freebie” for true fans. It is also possible to find bloggers in your circle of friends and acquaintances who would support the initiative. They could write an article about the eBook and publish the coupon code – adding a friendly request for a review.
Promotion campaign on forums
Book lovers rejoice at every tip! There are eBook communities and forums, for instance MobileRead, Kindle Boards, Nook Boards, E-Reader Forum, Lettern.de, Literatina.de or versalia.de, where advertising your own products is not only allowed but also desirable. Our tip: post a short description of your eBook and submit the coupon code for a free download on XinXii – with the hint that it is a limited time offer. Forums are ideal to place your book in the spotlight through the exclusive free downloads!
Entry on coupon sites
According to the study eBooks and eReader – purchase and use in Germany 2011/12 conducted by the University of Hamburg nearly every fourth reader has already read an eBook, while 9% of the people use free eBooks and samples. Coupon sites are another ideal place to reach the bargain-hunters among the eBook readers and suggest a free of charge eBook.
Self-advertising
… for example using your email signature and Facebook, Twitter and XING. You should not do more than just share the link to your eBook on XinXii together with the coupon code.
An additional stimulus for redeeming besides the short book description is the book cover – an eyecatcher always makes people curious.
When the eBook is free of charge: time is money – energy and creativity should be applied in order to persuade as many people as possible to read and review the eBook. When many people download and read – and every reader writes a review on XinXii or a blog article, the aim of the promotion campaign is reached!
Have fun sending your coupon codes – or redeeming them and discovering yet undiscovered indie literature!
Those experienced in self marketing are more than welcomed to add suggestions and tips as a comment. Thank you!
XinXii expands services with editing & proof-reading
XinXii offers a new service: editing & proof-reading of texts published on the XinXii platform. Authors can choose between proof-reading – orthography, grammar, punctuation, hyphenation – and editing with a stylistic review.
Authors who are interested in the service can upload a text on 
http://www.xinxii.com/services.php for a non-binding quote. The editing and proof-reading is carried out by qualified staff.
For now, the service is available for German texts, more languages would be supported in the future.
New payment method for XinXii authors
From today onward, authors on XinXii can use a bank transfer as a payment method for provisions – as an alternative to PayPal. When you want to choose that option – just have a look at the section My XinXii > Author: edit account information, there you can choose the option at the end of the page.
It is important to note that at the moment we perform transactions only in the European currency zone and in Euro (see SEPA* ). In order to identify your bank account and financial institution, your BIC (11-digit bank code number) and IBAN (22-digit account number) are needed. You can obtain them from your bank – and get accustomed to them: The new EU standard requires that from the 1st of February 2014 old national account information (account number, bank code number) would be deactivated and replaced by IBAN and BIC.
* http://en.wikipedia.org/wiki/
XinXii is on Pinterest: A picture says more than 1000 words…
A brilliant and at the same time nice platform, which was chosen among the TIMES’ 50 best websites for 2011, now develops fast:
Pinterest is a social network in which the user can post pictures with description on a virtual pinboard. The aim is to exchange information about hobbies and interests: when you like a certain picture, you can post it on your own pinboard (‘repin’). And this is the way how photos of tasty dishes would be pinned on the recipe together with a link, trendy clothes would be posted together with the buying source, decor tips or great ideas for planning your wedding would be also shared. Or you can just look at the pnboards of others and get inspired…
We have nice book covers, good eBooks and interesting indie authors,which we discover every day, and we would like to share them with you with great pleasure. The platform is famous in the USA for a long time now, it is quite new in Germany. In this respect, we have just started our Pinterest page in German although the service itself is predominantly in English. And this is how our page looks like:
In order to sign up for Pinterest, you (still) need an invitation. When you request access by yourself, you should wait on a waiting list. When you have already received an invitation from a registered user, then you can start using the service immediately. When you want to receive an invitation from us, just like XinXii on Facebook and inform us by posting a request in the comments. It is worth it, Pinterest is fun: You can create as many pinboards as you want, order them by preference and arrange them by topic-in this way you can retain the overview for yourself as well as discover the ones of the other users by using the search function.
There are many popular services that you can find online. The fact that photo based services like Instagram would enjoy more popularity made us curious. Foodspotting, for example, is a location based App where you can make and upload photos of food in restaurants- and thus recommend a certain dish and the “corresponding” restaurant. We would like to test the concept of “photo-sharing” for books.
Pinterest for book marketing?
When we dicover a great book cover on XinXii, then we pin it immediately on Book Cover – for inspiration of indie authors. { When you like a cover online, which does not belong to an eBook on XinXii, we would not ignore it 
Indie Authors, who use XinXii for distribution of their eBooks, can be found on Self-Publishing, Bookmarketing pinboard. The name program is on the pinboard XinXii Bestsellers. On other pinboards such as Kids eBooks, we pin recommended eBooks and make an attempt to address potential readers. But of course, only when the author has uploaded a book cover on XinXii! Pinterest makes it clear that an attractive cover does not harm. And on Nothing but about writing, we gather inspiration and motivation for authors.
Authors can jump off and create a pinboard for their book – and share some photos: book cover, their own photos, a reading, the author’s page on XinXii…
Last but not least, Pinterest offers the possibility to express visually the philosophy of XinXii – namely, to support the indie authors when writing, publishing and marketing their books. When you have nice photos or wishes for pinboards, let us know!
And now we wish you “Happy Pinning” and
Our new distribution channel: Amazon Kindle eBook Store
You know it already: We are broadening our distribution channels, so your eBook would reach as many potential readers as possible all over the world. From today on, we are offering the additional possibility to publish your eBooks on the Amazon’s Kindle eBook store-apart from Apple’s iBookstore and Casa del Libro. The distribution through XinXii and the conversion to a mobile format is again for free.
Here also applies the following: We gladly publish your eBook on Amazon when it:
- is available through ISBN
- has a cover, title and the author is mentioned
Amazon Kindle eBook store offers over one million eBooks, newspapers,magazines and blogs. This is an incredible opportunity for your eBook to reach a wider audience!
XinXii Signs Partnership With Casa del Libro
Starting today, the leading bookseller in Spain will provide titles from XinXii: self-published eBooks from international indie authors. Thanks to the cooperation, we have extended our international presence by another distribution channel:
Casa del Libro is the best known address for literature not only with its 37 stores but also online with 7 million unique users. CEO Xavier Solà says that the partnership strenghtens the role of Casadellibro.com in the eBook market: “El acuerdo con XinXii refuerza aún más la apuesta de Casadellibro.com por ser líder en el mercado de e-books”.
Authors and publishers, who publish and sell their work on XinXii.com, have now the opportunity to be additionally distributed on Casadellibro.com - an exciting opportunity for non-spanish authors as well, because Casa del Libro offers a broad range of international titles. Beside the distribution, XinXii undertakes the conversion of eBooks into the necessary ePub format for free. We are convinced that our multilingual eBooks will enrich Casa del Libro, and that the Spanish eBook readership will benefit from new voices in all categories and genres of self-published literature.
Related Links:
Press Release XinXii – 24.11.2011
Nota de Prensa Casa del Libro – 24.11.2011
XinXii on Google+
We are happy to have a new way to connect with you: XinXii is now on Google+, making sure our latest news and topics reach our circles as quick as possible.
You are likely our Fan on Facebook and follow us on Twitter – Google+ is new. At the moment we are treating our new social media channel similarly to Facebook and Twitter, but we want to find a different wy to interact with you. So we invite you to add us on Google+, and let us know your thoughts and ideas how you would like to see us to use Google+:
https://plus.google.com/114312797612984568532/about
See you there!
PS: You’ll find here the Google+ page for our german speaking community, and here is the spanish version of our Google+ page.
XinXii takes indie authors to the iBookstore
We have extended our services: Authors and publishers, who publish and sell their work on XinXii have now the opportunity to be additionally distributed on the iBookstore.
The requirements
the eBook is provided with an ISBN
the eBook is uploaded with a quality cover
each title’s price must end in 99 cents (i.e. $12.99)
We convert the eBooks into the necessary ePub format for free, as long as it is not already uploaded on XinXii in this format – and we distribute to all 32 iBookstores: France, Germany, UK, USA and…
How to self-publish eBook on XinXii
If there’s a book you really want to read,
but it hasn’t been written yet, then you must write it.
~Toni Morrison
Want to publish your eBook but do not know where to start from? XinXii is an online platform that gives you the possibility to publish your works with a simple click: At XinXii, you just upload your eBook, and put it up for sale. Getting your eBook ready for sale just takes some minutes! There is no charge to put your eBook up on XinXii, and you will have access to a readership avid for new titles, topics and information to read on their devices. It is truly amazing to share your thoughts with the world so easily!
You start by registering yourself as an author at the XinXii site, where you will be able to add a new title. If you are an American author, you do not have to give your tax identification number. You just need to give your name and address.
If you register at XinXii, you are obligated to provide true, exact, current and complete information. But you are free to publish under your pseudonym or pen name. By the way: On XinXii, you just need to open one single XinXii account to manage multiple pen names or to publish eBooks in different languages!
You are now on the road to publishing your piece of writing on XinXii. Once you have signed in, publishing an eBook on XinXii is a one step process! You click the “Publish” tab…
… and start entering the basic details about your eBook – category, title, description, cover image, search keywords, author name, the language in which the book is written, sales price etc. The lowest price you can set is .99 cents, and the royalties offered are 70% of net sales for works with a price greater than $2.49 / £1.59, and 40% of net sales for works with a price at or between $0.99 and $2.48 / £0.89 and £1.5870% or 40% – to all publishers in all territories. Set your price accordingly to which royalty you want to receive. The decision what to put in these fields is entirely yours!
After having fixed the sales price, you upload the file. XinXii accepts a wide range of file formats, including doc, mobi, ePub, PDF, Excel, PowerPoint and even mp3.
Your eBook is available on the XinXii marketplace instantly after your upload, but you will be able to correct any errors you find in presentation or format, and you have the possibility to remove your work from the XinXii eStore at any point you decide to do so.
You will now need to market the eBook heavily, and for help with this, visit the XinXii “Book Marketing”-section, where you will find lots of marketing advice – and a supportive community on our Facebook-Page.
You can start publishing and selling your written works today!
PS: On XinXii, each author can choose the currency, in which he wants to manage his XinXii-account (that means the currency in which sales prices are settled and transactions of revenues are made). So if you select USD, you will be paid by us in USD (w/o conversion).
Facebook Optimization Tips
Are You Using the Valuable Real Estate on the Left Column of Your Facebook Page to its Greatest Potential?
If you are interested in learning several Facebook optimization tips for your business page, you’ve come to the right place. However, as an author, why should you consider having a business page on Facebook?
Did you know…:
Facebook is the second most popular website in the world – second only to Google.
Facebook has more than 500 million active users worldwide.
And overall users spend over 700 billion minutes per month on Facebook.
Therefore, it’s becoming more and more important for authors to have a presence on this popular social networking site. However, once you have your Facebook page set up, what’s next?
 Well, I encourage you to block out an hour in your schedule to optimize your Facebook page and use the valuable real estate on your left column to its greatest potential. |
What do I mean by that?
In real estate it’s all about “location, location, location” – right? Well, in many ways your Facebook page also boils down to “location, location, location.”
Here are four tips to help you take full advantage of the valuable real estate you’re give (for free) on your Facebook page…
