As a self-publisher, you are ultimately going into business. The first and most important step any potential businessperson takes is to decide what product or service to offer customers. So, too, you must determine your “vehicle.” Some forms of writing hold more promise for commercial success than others. You may dream of turning out a volume of poetry, writing a novel, or telling your life story. And you may feel a deep passion for your project. But if making money is your primary goal, you could face an uphill climb. Here are some tips that will help.

Whether you’ve already written your book, know what you are going to write about, or have yet to pick a subject, there are several steps you can take to help ensure its salability. A marketable subject is vital both for commercial publication and for self-publishing.

Some books quickly establish phenomenal sales records and rocket to best-seller status, while others languish, awaiting unceremonious last rites. Why? There are two reasons…

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