Facebook Optimization Tips

Are You Using the Valuable Real Estate on the Left Column of Your Facebook Page to its Greatest Potential?

If you are interested in learning several Facebook optimization tips for your business page, you’ve come to the right place. However, as an author, why should you consider having a business page on Facebook?

Did you know…:

   Facebook is the second most popular website in the world – second only to Google.
   Facebook has more than 500 million active users worldwide.
   And overall users spend over 700 billion minutes per month on Facebook.

Therefore, it’s becoming more and more important for authors to have a presence on this popular social networking site. However, once you have your Facebook page set up, what’s next?

Well, I encourage you to block out an hour in your schedule to optimize your Facebook page and use the valuable real estate on your left column to its greatest potential.

What do I mean by that?

In real estate it’s all about “location, location, location” – right? Well, in many ways your Facebook page also boils down to “location, location, location.”

Here are four tips to help you take full advantage of the valuable real estate you’re give (for free) on your Facebook page…

Facebook Optimization Tip #1: Profile Image

If you to go to my Facebook page, facebook.com/selfpublishingcoach, the first thing you’ll notice on the left hand side, is my profile image. My image has my business name, a picture of me with my name and my website URL (self-publishing-coach.com). It also says “Like it” at the top with an arrow and “become a fan” at the bottom of the image.

If you look on other Facebook pages, you may notice that their profile image is smaller than mine. Did you know that Facebook gives you up to 600 pixels tall by 200 pixels wide for your profile image? This is valuable real estate space that I highly suggest you use to share about you, your books and your business. It’s called branding.

Facebook Optimization Tip #2: Tag Line

The next thing I want to show you is your tag line. If you scroll down on a Facebook page, you’ll see several links to apps and then you’ll see a box that says “About.” You can click “edit” to type in your tag line in that box.

I encourage you to use something short, sweet and to the point that describes you, your book, your company and who you are. Currently only two lines will be visible; therefore, if you write something longer in your “About” box, your visitors will have to click the “more” button to see it. So I suggest keeping it short.

My current tagline is, “Helping You Get Self Published and Noticed.” ~Shelley Hitz

Facebook Optimization Tip #3: Featured Likes

Now, let’s go down even further on the left side of your Facebook page and you’ll see a section titled, “Like.” You can also take advantage of this space by highlighting other Facebook pages you have. For example, I feature my book and author page, www.facebook.com/findyourtruebeauty. You can also use this space to network by featuring other people in your niche.

So, how do you change your “Featured Likes”?

Go to the top right hand corner of your Facebook page and click “edit page.” Once you click edit page, click the word “Featured”. You will then see “Featured Likes.” You simply click “Edit Featured Likes” and then you click the box next to the pages you want to display on your page. However, you can only feature up to five pages at one time.

If the page you want to feature is not listed, you will need to use Facebook as your page and “Like” the page you want to feature first. To use Facebook as your page, click your “Account” link in the top right hand corner and choose “Use Facebook as a Page.”

Facebook Optimization Tip #4: Featured Page Owner

Right below “Featured Likes” you’ll see “Page Owners.” If your page is about your book or about your company, this is a great way to introduce yourself to your new fans. On my Facebook page you’ll see under “Page Owners” my name – “Shelley Hitz” – with my picture. This then links to my personal profile page.

To add yourself as a “Featured Page Owner,” click “Edit Featured Page Owner” and then choose which owners to display.

In Closing…

I’ve shared a few Facebook optimization tips and how to use the valuable real estate on the left side of your Facebook page – tips you can implement today.

You can learn more about Facebook Marketing for authors on my Facebook page.

About the author  ⁄ Shelley Hitz

Shelley HITZ is an entrepreneur, speaker, author and consultant to individuals, organizations and small businesses who want to multiply their impact through self publishing.Her website, Self Publishing Coach offers free book templates, articles, tele-classes, special reports, e-books, webinars, podcasts, videos and other resources to help you get self published and noticed!

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